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Promote an Event/Program
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Come one. Come all.Events and programs greatly benefit from advertising that is compelling and appealing. It assists the prospect in not only finding out about your event or program but it gives them an opportunity to “opt-in” and perhaps join, participate, attend or support your program. You might simply be enlisting new members into your organization (like a college social group or a local arts community group) or perhaps you have a specific training program you’re offering or a special event for your organization. The goal of advertising is to accomplish exactly what you want to accomplish when reaching your target market – increasing awareness, increasing membership/support, expanding your offering, expanding participation, etc. Basic advertising tools can help meet that need. And they can achieve your objectives if that advertising is original, creative and catches the attention of your target audience. Maybe you just need a flyer to pass out. Or perhaps a single print ad to run in an association publication to announce your event or program. It could be as simple as a well designed and messaged email promotion that is blasted out to all existing customers or members to let them know about your current event or program offering. Don’t assume people will be interested because of your name, your mission, your purpose. Catching and keeping their attention in a multi-media world requires being creative and advertising. |
