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Promote a Product
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Targeting advertising efforts is an effective way to draw your target audience in. Focusing on just one product that you offer can create interest in your organization as a whole without having to advertise the “whole kitchen sink”. Think about a restaurant. Advertising one of your best selling burgers is a way to intrigue your customers and get them to try you out or come in and see all you have to offer. Maybe you offer financial planning services but targeting one service, like establishing college savings plans, is a way to reach a target audience who may also, or eventually, want to use you for other services. A large mistake may make in advertising is saying everything, selling everything. Think about it. It’s overwhelming. Keeping your offer and promotion targeted keeps your advertising focused and easy to understand. Promoting a single product also gives you more landscape – space – within your promotion to sell that product. Less is always more but it’s also important to give enough information for your target audience to respond to your call to action. Lucky Dog Creative has designed thousands of product advertising campaigns that sell. And it all comes down to positioning the product as you want your target audience to perceive it. Not an easy task, but one that we’re extremely creative and familiar with. |
